Seattle’s Best or Seattle’s Worst?

I have pondered why the coffee deemed Seattle’s Best, which I have tried at both Subway and Burger King warrants the title “best”?

If this is their best Seattle needs to work out a different blend. I personally loathe this coffee. I’ve given this brew chances, and tried it a couple different times, but each time only enforces my distaste. If anyone disagrees with me, I am open to discussion.